Worth The Hype? | It Cosmetics Naturally Pretty Palette

A few weeks ago I was blessed with a mystery package from QVC Beauty, and some treasures from It Cosmetics happened to be hiding inside! If you reside in Blighty, like m’self, you’ll know that It Cosmetics products are pretty hard to come by. Which is made even worse when everyone and their mum is banging on about their products on YouTube. As you can imagine, I was pretty elated at the sight of a gorgeous eyeshadow palette, and a handful of brushes too.

Although I never thought that I’d be a fan of the velvet-feel matte type packaging, I bloody love it. Call me a convert or whatever, but I am a changed woman. It’s so damn cute, guys. The packaging is the cutest pastel, blush pink and features dainty rose gold detailing – Nicely done, It Cosmetics. Topping it off with a magnetic closure was a gr8 idea too.

The Naturally Pretty palette* features 14 matte shadows and one “Transforming Pearl Shade” to act as a shadow topper and add dimension to any look. As shades go, I really feel like this palette filled in a lot of blanks in my shadow collection. There are so many warm, rosy mattes in here – my heart melts. QVC kindly sent me over the It Cosmetics Heavenly Luxe No-Tug No. 5 Eyeshadow brush* which acted a brilliant tool for blending and applying shadow to the bottom lashline.

There are only two shades that I haven’t dipped my brushes into, and those are Mocha and Midnight. I trend not to go for blue shades so Midnight was instantly out of the picture, and I really don’t fancy the undertone of Mocha. Other than that, I have had good use of all of the shades in this palette. A major plus is that the palette contains a very pigmented, yet blendable, matte black.

I love using this palette to build dimension in my crease and in the outer corner, before going in with a shimmer shade (usually from the Too Faced Chocolate Bar palette). Sozzz, It Cosmetics, I’m just not feeling your “Transforming Pearl Shade” at all. It just really doesn’t compare to using an actual shimmer shadow, and I love love love a metallic sheen on my eyes. 

I totally think this palette is worth it – 14 pigmented, blendable matte shades are the staple of any girls’ makeup collection. Are there other same-samey palettes on the market? Yeah sure, Too Faced has like 20 of them or something. But having a whopping 14 mix-n-match matte shades in one palette just does things for me. Plus, if you’re partial to any palette with warm neutrals, you might just fall for this It Cosmetics gem.

Would you enjoy an all-matte palette?


  1. Nikoline
    November 19, 2016 / 5:26 PM

    This palette is so beautiful! I would definitely enjoy it ^^. TheNormcoreRebel

    • Holly Ah-Thion
      November 20, 2016 / 12:08 PM

      Thank you so much for reading, lovely! xo

  2. Jadirah Sarmad
    November 19, 2016 / 6:01 PM

    Surprisingly I haven't seen anyone else talking about this palette. Looks gorgeous though and I love the packaging too. I find this to be similar to some of Zoeva's palette but these are standard shades for any brand. 🙂 x Jadirah Sarmad at Jasmine Catches Butterflies ʚϊɞ

    • Holly Ah-Thion
      November 20, 2016 / 12:09 PM

      Thank you for having a peek! xo

  3. Sarah in Wonderland
    November 19, 2016 / 10:58 PM

    I would absolutely love this palette, I need it!Sarah <3

    • Holly Ah-Thion
      November 20, 2016 / 12:09 PM

      Thanks so much, Sarah! xo

  4. The Sunday Mode
    November 20, 2016 / 2:03 PM

    I really enjoy all matte palettes (as long as the quality is good) and this one sounds really good. I haven't really dabbled with It cosmetics products before but I hear a lot of positive things about the brand!www.thesundaymode.com

    • Holly Ah-Thion
      November 22, 2016 / 8:11 PM

      The quality is definitely there with this palette! xo

  5. Kizzy Von Doll
    November 21, 2016 / 4:06 PM

    Such gorgeous shades x

    • Holly Ah-Thion
      November 22, 2016 / 8:11 PM

      Thanks so much, Kizzy!

  6. Gemma Louise
    November 21, 2016 / 11:57 PM

    That palette is gorgeous! xGemma Louise

    • Holly Ah-Thion
      November 22, 2016 / 8:11 PM

      Thanks so much for reading, Gemma! xo

Leave a Reply

Your email address will not be published. Required fields are marked *