Worth The Hype? | Anastasia Beverly Hills Brow Definer

You may have noticed the beauty world completely blow up over this product release recently, I can safely say that I certainly did. My IG feed swarmed with girls with perfect brows, praising this new Brow Definer product in Anastasia Beverly Hills‘ infamous brow range. Although the Dip Brow Pomade is officially my ultimate holy grail brow product, I just had to give this a go. It seemed like a great on-the-go brow product that doesn’t need sharpening (say whaaat), and it had a built in spoolie – Need a gal ask for more, am I right? It retails for £16.00 on most online stores and boasts an impressive 10 different eyebrow shades. So off I popped to Beauty Bay to get my very own cult ABH Brow Definer.

NOTE – I did experience a lot of product breakage with this Brow Definer which has left me with absolutely no product left and I have only had this product for a month. So apologies for the lack of actual product images guys!


As soon as I physically held this product in my hands I saw what the hype was about – it is stunning. The box is of a rose gold metallic hue with the signature ABH detailing, whilst the actual product is a slimline black tube with rose gold accents that just make this packaging work. Not only this, but the spoolie (mini eyebrow brush thingy) is of a very generous size, and is dense. This is important to me as I have a lot, and I mean a lot, of thick eyebrow hair that is in desperate need of being tamed. However I would have prefered a more tapered oval shape, as I found the “block” shape of the brush to move product around a lot.

Upon taking off the lid to the actual product, I could see the “triangular” end that everyone was raving about. The product works like a wind up liner, and the angled end of the product suggests that it doesn’t need to be sharpened over time, because who has time for that?


I can only speak for one shade in the entire range and that is Dark Brown. It’s perfect for really dark natural brunettes (like m’self) and isn’t too ashy, nor too orange-toned – it’s perfectly neutral. If you have more of a auburn tinge you could go for Chocolate, and if you have pitch black hair, Ebony could be your bestie. 

In comparison to my Dip Brow in Dark Brown, I feel like this product is slightly darker in this shade. Perhaps that’s because the soft formula means you can easily over-do it if ya feel me? I can’t speak for other shades but a friend of mine said that her colour match, Taupe, is the same in both products! So maybe keep that in mind if you’re buying your other ABH shade in the Brow Definer.


I really wanted to fall head over heels for this formula, but I regret to say that it just didn’t happen. Initially the applicator was fab, but over 2/3 uses that sharp edge really dulls down. Oh, and you can’t really use any of the sharp points on the triangle, or the end completely loses shape and becomes rounded. Apparently, you’re supposed to work the product back into a precise shape using the back of your hand. However, I opted for using a little knife to cut off a little off the end after every use for that sharp, precise application. 

If you’re more of a care-free natural brows gal, you could definitely get away with using this product as it is – 100%. However, if you’re more of an arched-obsessed brow-type I’m not quite sure if it will blow you away. 

I also wanted to note that this rubs off on me quite easily – like if I even brush against my brow, the product transfers. I’m not sure if that’s because I have very oily skin, but even if I use powder on my brows beforehand the product does still move.


So many people have asked me to compare this Brow Definer to my Dip Brow Pomade – and I have found many differences in both of the products, but a lot are down to preference so keep that in mind!

After a whole day of wearing this product my eyebrows still look gr8, but slightly dull (???) as if product has worn off throughout the day. If I compare this to my ABH Dip Brow, there really is no contest. The Dip Brow lasts much longer on the brow, and does not budge once applied & dried.

Moreover, the Dip Brow allows for very precise application and you can control the amount of product you use very easily – especially if you use it with the ABH Dual Sided Brow Brush which is the best that I’ve tried. If you are a very active on-the-go gal who doesn’t fuss too much with her brows, this could definitely be the product for you. You can fill in your brows super quickly and look so well put together. I also think that this  might be a better product for lighter hair colours, as you may not need to be so precise with your brow colour application – AKA luckily not at threat of a terrible sharpie brow.

If I compare the costs of both the Brow Definer @ £16.00 and the Dip Brow Pomade @ £15.00 – there isn’t really much of a contest in my personal opinion. The Brow Definer has a lot less product, and is more expensive (the packaging counts for a lot of it m’thinks) – Plus, I did find product crumbling/breaking off as it’s so soft! I have had my Dip Brow Pomade for well over a year now, and I’m only half way through – which I think is an absolute bargain.

Overall, I enjoyed the quick brow application with the Brow Definer, but I just wouldn’t repurchase for the price/amount of product as well as the quality of the product that you recieve compared to ABH’s other brow bits. Oops, I’m definitely a Dip Brow Gal!

Have you tried any ABH brow products? What did you think?


  1. Kathryn O'Connor
    May 4, 2016 / 9:46 PM

    I've heard a lot about the Brow Definer but it doesn't seem like anything that isn't already out there already. The fact that it kept breaking so easily for you is quite off putting too! The Dipbrow is definitely my absolute eyebrow staple and I'm not sure I'll ever want to use anything other than that again.Beautiful photos lovely! xKathryn | Chapters of Kat

    • Holly Ah-Thion
      June 7, 2016 / 8:51 PM

      I totally agree with you there! Thanks, kat! <3

  2. Lisa Santos
    May 4, 2016 / 10:57 PM

    I am actually trying out this product and until now I am really enkpjoying it. I sharpen it using a plain piece of paper as I can get is back to its original shape and it works really well.I do have to say that the brow definer is very creamy and so it does fade throughout the day if I use it in its own. But topping it up with the ABH tinted brow gel makes everything a lot better xwww.thelisasworld.com

    • Holly Ah-Thion
      June 7, 2016 / 8:52 PM

      Ooooh I haven't tried the brow gel, thanks for the heads up! xx

  3. Kierra Lofton
    May 5, 2016 / 1:15 PM

    I bought the brow definer too after I had already had the dipbrow and I totally agree with you! I loved the thickness of the brow definer(way better than the brow wiz) but my dip brow is still my favorite! Sadly I returned the brow definer.Xx http://www.inthegreyonline.com

    • Holly Ah-Thion
      June 7, 2016 / 8:56 PM

      Lucky! I wish that I could have returned mine! <3

  4. jadeannloves
    May 5, 2016 / 7:31 PM

    Really detailed post Holly! This has been on my wish list since it was released however, I love my pomade so I may just stick to it! Thank-you lovely, Jade x http://www.jadeannloves.blogspot.co.uk

    • Holly Ah-Thion
      June 7, 2016 / 8:57 PM

      Pomade is definitely the better splurge! xo

  5. Leanne Saunders
    May 7, 2016 / 7:24 AM

    Great review as I've been thinking whether to get this as I am a natural brow girl and just like to fill in and add a tiny bit of shapeLeanne | http://www.oohsimplething.blogspot.co.uk

    • Holly Ah-Thion
      June 7, 2016 / 8:57 PM

      This could definitely work for you, Leanne! <3

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