4 Things I Learnt About Scandi Style in Stockholm

If you don’t know what scandi style is, where have you been boo boo? You probably have been influenced it either directly or indirectly, as the classic scandi style is all up in the mainstream right now. From the influx of classy blouses and distressed hem jeans, so the bright suit and blazer combos that are so in right now, scandi style is where it’s at guys.

But what’s the real scandi style like? I popped over to Stockholm for 5 days back in January and I found out a few things about the scandi style in the heart of Sweden and I’m here to report my style findings to you lovely lot!

New Look Balloon Sleeve Stripe Knit
Topshop Petite Straight Leg Dark Blue Jeans
Primark Gold “Dupe” Belt (Similar)
Next Circle Across Body Bag*
Next Gold Tone Cuff Bracelet*
Next Gold Tone Hoop Earrings*
New Look Black Suede Ankle Boot
Asos Black Wool Beret
Primark Cream Fringe Scarf (Similar)

1. Less Is More

You lot all probably know that scandi style is all about making a statement, without standing out. The simpler the better, and that quintessential scandi style is all about having just enough of something. Now you might think that’s a bit restrictive, but it’s just like that good old trick of looking in the mirror just before you leave the house and removing at least 1/2 accessories, because less is more, unless you’re talking about choccie digestives bc gimme….

Everyone in Stockholm did this so well, even people who clearly weren’t trendy fashionistas, ie the everyday person – they were all really well dressed and more importantly well styled. It’s certainly the norm to rock the simplistic look, a comfy knit, well fit jeans, and (faux) leather boots… oh and a classic black coat wont go a-miss in true scandi styling. Here, simplistic style rules.

2. Clashing is Soooooooo In

If you’re more into scandi fashionistas and style icons, then think about pattern and colour clashing next time you’re looking for a new, thought provoking outfit. That quirky pattern vs. block colour clash, and the clashing of “gem” shades, are all the rage in scandi style.

Think bright pops of pink or red, combined with a subtle leopard print/striped number or bold emerald greens mixed cautiously with minty shades (obvz combined with those simple accessories for max. effect). It’s not only colours that be clashin’ either, mixing tailored blazers and sharp blouses with distressed jeans is all the rage too. 

3. If In Doubt, Pastel on Pastel

Colour stacking, or layering colours is massive statement for a scandi fashionista but it can be a little intimidating to pull off in the day to day. If like me, you don’t see yourself wearing 3 shades of the same colour, why not try pulling off just one shade but 100% committing to it?

I saw quite a few style lovers in Stockholm going for that colour statement by wearing coats and matching shoes, or even full one-colour suits… in pastel tones. Not only does it look graceful af, but it’s a super comfy way to make a serious style statement.

Pastels range from off white, to duck egg, to dusty pink, to a super cute mint, and when they’re styled well they ooze class. If you’re going for a full pastel get up, try styling wish basic white, black, or grey accent colours which help to keep the outfit simple and classic looking, with the main focus being on the pastels. The “Oh this? I didn’t even try today” look is exactly what you’re going for.

4. You can pull off anything, if you have the attitude for it

This is so true, and I experienced it myself. One unwritten rule that no one seems to talk about is that people in Stockholm generally only wear black coats. Weirdly enough, I only spotted those with an “out there” style or fashionista Swedes out and about in coloured or patterned coats. Seems like a simple black coat is the city’s coat of choice, however. I obviously turned up in a massive flurry faux fur leopard number from H&M and a bright red beret… Safe to say, I stood out everywhere we went.

Initially, I was so conscious of how much I was standing out against these simplistic stylist in Stockholm and I think everyone around me could totally tell that I was freaking out about it. After day one, I gave up and relaxed into being me and wearing whatever the hell I was happy to wear (that massive faux fur coat because it was fucking freezing). You know what? I oozed confidence and people started to assume it was meant to be a ~ lewk ~ and I could tell by the looks on faces alone. 

Are you in love the scandi style too?

How do you try to incorporate it into your own personal style?


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*I was gifted some of the products in this post, but my thoughts and opinions are my own*


  1. Jessie-Ann Lewis
    February 11, 2018 / 9:12 AM

    Love this! I also have this jumper, it's so cosy isn't it? It looks great on you! xxJessie | allthingsbeautiful-x

  2. Lucy Jane
    February 11, 2018 / 1:27 PM

    How have I never heard of Scandi style? I think I'm living under a rock!You look so amazing, obsessed!Lucy Jane | Infinity of Fashion

  3. MintMilkshakeMemories
    February 11, 2018 / 7:20 PM

    Clashing patterns and lots of pastels, this sounds like my type of place 🙂 Love your outfit here, that jumper looks so cosy! https://lauralovette.blogspot.co.uk

  4. Natalie Redman
    April 17, 2018 / 11:26 AM

    Gorgeous! I love this look. So chic.www.upyourvlog.com

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