One thing about my blog that I’ve always put off is creating a Media Kit. Honestly, it’s quite intimidating, especially as a small-time blogger. Trying to whip up a doc to essentially “sell” yourself to potential clients and brands is a terrifying idea, especially if you just don’t know how to market yourself. Truth is, it’s a pretty important part of getting yourself out there and truly stranding out to brands in a sea of other bloggers who are just as good, if not better, at blogging than you.
Before you read on you can have a proper nose at my Media Kit PDF here:
Note – I keep a link to my Media Kit on my “Contact” page on my blog and on a PDF formatted copy on my Desktop for easy access when sending it off the brands, and a copy on my USB just in case I’m ever out and about and need to pass it on!
WHY DO I NEED A MEDIA KIT?
I was always so concerned that no company would even take the time to open up my Media Kit even if I did send it over to them, so I’d always send my stats, brand collaborations, and all other details in a email format. It wasn’t exactly the worst thing to do, as I did still get quite a few brand collabs through emails like these. I made sure to include the most important aspects such a media reach, social media followings, previous collabs, etc. But most of the time, I would look back at my Blogger Outreach emails and think: “Blimey, god do I look bland and boring” whilst gazing as a fully black and white email in a generic san-serif font, with absolutely no imagery.
This method does have some some real repercussions as it can look pretty amateurish, and anything without any pizzazz really doesn’t stand out to any potential collaborators. I can imagine that many PR representatives who may have come across my emails may have gotten rather bored (no bad feelings) as they just weren’t visually stimulating whatsoever. I’ve found that the answer to breaking out of generic “blogger collab” emails is to effectively design and implement a bloody gr8 Media Kit, folks!
WHAT IS A MEDIA KIT
A Media Kit is a document, usually a page or two long, which you can send to any brand or PR rep to tell them everything they need to know about you/your blog in order to work with you. They should be able to look at your Media Kit and know a lot about your blogging style & content, so IMO it’s best to keep it short and concise. Adding a lot of content in your Media Kit can be detrimental, as it’s supposed to be a short document which is easy to read, like a CV.
There are a few things that I think all good media kits need, and I wouldn’t stray off them or change them too much:
– Type of blog
– Blog Reader Demographics
– Domain Authority / Page Authority
– Blog Views / Visitors
– Social Media Accounts & Followings
– Contact Details
These details are included in a Media Kit as they’re simply what a brand rep or PR needs to decide whether it’s worth working with you as an individual. Sadly a Y/N can come from something as simple as social media following, or Domain Authority (DA) – & there isn’t much else you can do about it. Therefore a key part of your Media Kit is all about customization, and really standing out amongst all the other bloggers out there.
HOW DO I MAKE MY MEDIA KIT STAND OUT?
Media Kits are all about you – The Media Kit you create represents you as a branded individual. It’s worth stopping to have a little think about are how your Kit relates to your blog, Instagram, Twitter, Pinterest, or your general online presence, for example:
Does that swirly, flowery font in your kit really represent your minimalist blog?
Do you use pops of colour in your blog photography but stick to clinical shades in your kit?
Does the quality of your kit represent how you want to come across to brands?
A key element that I think most bloggers forget to hone in on is deciding what the one real selling point of your blog is. You might be thinking “I have loads of selling points, and I want to showcase all of them” however, there really is no need.
I decided to keep my Media Kit to the point – If you have a peek at my first page, I’ve chosen quite a plain font, in a easy-to-read grey shade, whilst keeping everything very concise yet informative. I know that some bloggers like to write a personal statement about their blog and themselves, however I think that a brand would have a good gauge on who I am from having a little wander around my blog – which is what a brand should do before working with you!
You may have absolutely ace photography skills, but do you need to include lots of image examples?
I can think of a few bloggers that have insane blog photography, and boy of course you’d wanna show that shit off. When I first made a Media Kit, I wanted to add loads of examples of what I deemed as “awesome shots” for brands to have a gander at – leaving me with a 5 page long kit, not cool.
If you really do want to emphasize your photography skills, you could really simply add a section called “Photography” and state that you have a good camera (odds on that it’s an Olympus PEN – you cheeky blogger, you) and can provide example images upon request, or direct them to your IG account.
For me, that would be absolutely useless as I shoot all my photography on my lil iPhone 7 which is neither very impressive or something that a brand would really need to know, which is why I have decided not to include it in mine! I’ve just got a selfie and a posed fashion/style shot to give a brand a good idea of what I look like – Simples.
INCLUDING FEATURED BRANDS
I have luckily been able to work with quite a variety of brands and companies in my short 1.5 years of blogging, so I’ve taken a whole page to put emphasis on it. I’ve just included logos of the largest brand collaborations that I’ve done over my whole blogging career, which when included in a Media Kit, gives a brand good knowledge of your experience in working with companies.
If you haven’t worked with many brands of late, no worries, this is what you’re creating the Media Kit for, right? You might only need a small corner of a page, and there is no shame in that.
Be proud of every collab you’ve nabbed yourself, got that? You’ve worked hard for it, huns.
WRITE, ATTACH, EMAIL, REPEAT
Just what it says on the tin, write an email, attach your media kit, send it off, and repeat for as many brands as you like! I always tell people to prepare for one reply for every 20 you send out, but this number does increase as you work with more and more brands. It really is about getting yourself out there, and more importantly, noticed by brands.
If you found this post handy, I’ve also written a few other Blogging Guides:
Have you got a Media Kit?
What do you think is the most important aspect?