Haul | H&M Beauty

Okay, so it’s been a while since I posted the “getting right on over to H&M to get some beauty products” type-thing, however I finally got my student loan in and I decided to treat myself to the goodies that I’ve been eyeing up for months now.

Apparently making a long list online and chickening out in the shops has become a thing for me now. I just can’t bear to part with money if I’m not completely sure that I want something. So I stuck to a budget and picked out the four things that I was most certainly not leaving H&M without. Unfortunately, I was never going to buy any face/lip items from the collection as I am so fussy and I just didn’t think that they would be a great fit for me at all. But with the substantial amount of eye products, I was not disappointed.

Firstly I needed to get an High Impact Colour Eyeshadow, after hearing KathleenLights rant and rave about them on her channel a few months ago, I knew that I needed them in my life. Kat most certainly wasn’t wrong about the texture, I cautiously swatched about 10 in the shop as I find that texture varies significantly in different colours when you use cheaper eyeshadow products. Yet, must to my amazement, they were all buttery and intense. 

My colour choice was definitely out of my comfort zone, but I felt weirdly drawn to this colour – so we’re just going to run with it guys. The shade Molten Mauve really stood out to me amongst the mishmash of swatches on my arm, and I thought that it would add something different to my eyeshadow collection. The deep plummy shimmer tone is a perfect blend of browns and purples and has that grungy look about it too.

Next, I went over to have a peak at the other types of eye products that H&M had on offer. I’m a fool for liquid liner, and when they’re also metallic – I’m in love. So when I found the Aqua Liquid Liner section, I was in heaven. I picked out one familiar colour, Bewitched, which is a grey/silver with cool metallic shimmer. Then, surprisingly again, a colour out of my comfort zone, Jungle Cruise, which has a dark grey base colour and green shimmer – so it comes out as a sort of deep khaki. I swatched a few and then walked away to do a bit more browsin’ before the inevitable rub test. I gave my hand a quick rub, and seriously, nothing budged. The liner dries like a gel and almost feels like a film, if that makes sense? If this applies as well on the lids then I will definitely be back for more.

Last but not least was the item that caused me to rethink my usual eye-colour palette. The Eye-Colour-To-Go in Plummy Tones is an eyeshadow stick for use on the go, as suggested. I picked out this colour again to try and add some oomph to my almost monotonous eyeshadow collection – I’m such a bad blogger. I’ve always heard that purple-tones are a blessing for brown eyes but never believed it, however one swatch of this and it was in my basket within 0.5 seconds.

Seriously can’t start trying out these products now, and hopefully I will be able to feature them in a Favourites post sometime soon. If you would like a full review of any of the products mentioned, leave a comment on @ me on Twitter.

Have you tried anything from H&M Beauty yet? What shall I try next?


  1. Gyudy B.
    January 30, 2016 / 4:31 PM

    I'm loving H&M Beauty, they did amazingly with this new range! 😉 xxGyudy @ Gyudy's Notes Of Beauty

    • Holly Ah-Thion
      January 30, 2016 / 7:02 PM

      I know right, I love it all! xo

  2. Hannah Venables
    January 30, 2016 / 5:05 PM

    I've never brought anything from H&M beauty before! those eyeshadow colours look really rich and lovely though!Hannah at WRITTEN BY HANNAH

    • Holly Ah-Thion
      January 30, 2016 / 7:02 PM

      The eyeshadows, both stick and pan, have a great texture and pigmentation! xo

  3. Sheridan Grady
    January 30, 2016 / 5:39 PM

    I've heard great things about H&M Beauty, I loooove the packaging too xwww.shayholly.co.uk

    • Holly Ah-Thion
      January 30, 2016 / 7:03 PM

      The packaging is just stunning! xo

  4. Anika H
    January 30, 2016 / 5:51 PM

    Great post. Absolutely loving your blog!Anika | anikamay.co.uk

    • Holly Ah-Thion
      January 30, 2016 / 7:03 PM

      Thank you so much, Anika! xo

  5. SheerBeauty (Kayla)
    January 30, 2016 / 6:30 PM

    Nice the shadow looks really pigmented!KaylaSheer Beauty Blog

    • Holly Ah-Thion
      January 30, 2016 / 7:04 PM

      It is! And the texture is great too xo

  6. Sarirah
    January 30, 2016 / 6:32 PM

    Molten Mauve is exactly the shade I've been looking for! I need to swatch these again next time I'm in store because last time I spent more time fascinated by the hair stuff and the little mask pods.

    • Holly Ah-Thion
      January 30, 2016 / 7:04 PM

      I haven't tried the mask pods, but they looked so damn cute!xo

  7. Fii Cridland
    January 30, 2016 / 6:43 PM

    No don't tempt me!!!! I absolutely adore that eyeshadow shade you picked up though, it's fkin stunning! And the shadowstick and usually I run a mile from them. It's a good think the H&m closest to me doesn't stock the beauty range! Fii | little miss fii | uk fashion & lifestyle

    • Holly Ah-Thion
      January 30, 2016 / 7:10 PM

      It really looks gorgeous on the skin, 100% worth it! xo

  8. Jasmine Stewart
    January 30, 2016 / 9:21 PM

    Molten Mauve looks gorgeous! And I agree the single eyeshadow formula is amazing 🙂 xx Jasmine Talks Beauty

    • Holly Ah-Thion
      January 31, 2016 / 11:16 AM

      I was so impressed for a high street clothing brand! xo

  9. Saira Bashir
    January 30, 2016 / 10:00 PM

    Wow I literally love all of these !! That plum/purple shade is SO stunning .. I can definitely see how it will suit us brown eyed chickas!! I am loving the adorable packaging too!! Also – loving your pictures girl !Sairawww.throughtheglitterglass.wordpress.comXxx

    • Holly Ah-Thion
      January 31, 2016 / 11:21 AM

      I've been using it every other daY, and it makes the best grungy smoky eye!Thank you girl! xo

  10. Made in Mauve
    January 31, 2016 / 1:24 AM

    The eyeshadow looks niceMade in Mauve ☆ Bloglovin

    • Holly Ah-Thion
      January 31, 2016 / 11:21 AM

      Thank you! xo

  11. Princ3ssJasmin3
    January 31, 2016 / 10:29 AM

    I'm yet to try anything from H&M beauty, shocking I know! All the products you got are gorgeous, especially that first eyeshadow! It certainly doesn't lack pigmentation and the shade is beautiful. The eyeliners intrigue me xxJasmine || http://www.blogsallbeautyy.blogspot.co.uk

    • Holly Ah-Thion
      January 31, 2016 / 11:23 AM

      Definitely get down there girl, it's a bargain! xo

  12. Jodie V
    January 31, 2016 / 12:14 PM

    It sounds like I need to head over to H&M because all of these sound insane! I mean that eyeshadow though, they're my weakness and I can tell I'll buy a few shades! xJodie // Jodie Loue

    • Holly Ah-Thion
      February 1, 2016 / 1:48 AM

      You definitely need to, I am literally in love with the shadows! xo

  13. Samantha Ruth
    January 31, 2016 / 9:43 PM

    I have been wanting to try H&M's beauty products for a little while now and I think after reading this I may have to give some things a try! Awesome post!! http://lavendernhoney.blogspot.com/

    • Holly Ah-Thion
      February 1, 2016 / 1:49 AM

      I waited a while too, but there's a great selection to have a peek at! xo

    • Holly Ah-Thion
      February 1, 2016 / 1:49 AM

      I've never seen a liner that colour before, it's definitely unique! xo

  14. Nina Argilova
    February 1, 2016 / 12:07 AM

    Great makeup products you have picked up, lovely. I have been eyeing on H&M eye shadows for a very long time… They are incredible pigmented. Will definitely have to get my hands on few eye shadows. Thanks for sharing! xNinz/ http://www.ninzbeauty.com

    • Holly Ah-Thion
      February 1, 2016 / 1:50 AM

      It's definitely an investment as a little goes a long way, I can't wait to grab some more! xo

  15. Tania Pryer
    February 1, 2016 / 12:12 PM

    I've never tried any of the H&M beauty products, but they look good 🙂 Tania xx taniamichele.blogspot.co.uk

    • Holly Ah-Thion
      February 2, 2016 / 6:58 PM

      You should definitely give them a go if you can! xo

  16. Amanda Jayne
    February 5, 2016 / 6:52 PM

    Everything you picked up looks so divine! I must admit their relaunched line looks so… luxurious, from the shades to the packaging! I WANT those liquid liners so badly, the colours are wonderful. I love the plummy eye shadow stick as well, SO beautiful. An H&M beauty haul is defo on my to-do list this year! Amanda Jayne | beauty, style, travel, life

Leave a Reply

Your email address will not be published. Required fields are marked *