Ella Rose is the lil’ baby of the lovely Berilyn ‘Berry’ Wobil who came across liquid matte formulas years ago, whilst living in the Big Apple. She has worked closely with manufacturers in Hong Kong to ensure that the formula is superrrr matte and totally cruelty free – uh-huh honey.
The Ella Rose liquid lipstick formula is described as being:
“Inspired by all things fetch, our ultra matte lip fun’s goes on as a liquid and dries to an ultra matte finish. Kiss proof, smudge proof, bae proof!”
There are currently 8 shades of this magic liquid lipstick concoction, and Berry sent me over 2 shades* of my choice to put to the test. I opted for a lush vampy shade ‘I Can’t’*, and a more wearable orange toned, brown ‘Stab Caesar!’* for a bit of variety. Berry draws her shade name inspirations from cult movies, music, and fashion – Which is so cute, right?
All the heart eyes for the cardboard outer-packaging, seriously? It’s just so cute. I am usually all about aesthetics, however Berry gave me a lil’ packaging low down. Because this is the first run of these lip shades, so whilst they’re pretty exclusive, the packaging was put last compared to the product quality itself, which I can totally understand. Quality over err’thing, err’day.
The applicator itself is perfect, I really can’t fault it. It’s a pretty standard doe foot applicator that you see on many liquid lipsticks, and for good reason. It does the job, and it does it well. I am a bit of a talented liquid lipstick applicator as I do have a serious obsession with them, but I did find the applicator very easy to use.
04 – I CAN’T * (£6.00/item)
“This vamp eggplant shade, sits perfectly with a winged liner and matte bronze cheek.”
12 – STAB CAESAR! * (£6.00/item)
“A chilli brown with hints of orange undertones. Perfect for an all matte look with a bronzed eye.”
Both shades are very similar in consistency, which is quite a thick, opaque liquid like you would expect from a liquid matte. You do have to be a bit careful with the application, as if you go wrong, this formula dries pretty quickly. The application itself is so smooth that you can’t help but fall for it. It’s one of those formulas that you barely even feel on your lips, and I can totally deal with that. The scent of this bad boy is very similar, if not exactly the same, as the NYX Matte Lip Creams – a vanilla frosting type scent, and I’m all for that.
The first time I wore one of these shades (I Can’t) was on my shoot for Olive and Frank travelling around the city, and posing on a pretty warm, exposed rooftop, for about 4/5 hours – where the wind was hitting me a lot, and I had to stay hydrated with water constantly.
To my surprise, I didn’t need to top up my lippy once. Nope, not even once. This formula completely stayed put, can I get a hell yeah? I discovered that this formula is completely transfer proof. Upon trying out the second shade ‘Stab Caesar’ for day-to-day wear, I found this to be of the same longevity. Due to this bad boy being so bae-proof, it’s a killer to get off. But if you use an oil-based makeup remover, it’s a much kinder removal technique to your delicate lil’ lips.
Kiss Proof – Yep
Smudge Proof – Yuh-huh
Bae Proof – Hell yeah
I am totally besotted with this liquid lipstick formula, and for a first run of products, I’m pretty damn impressed. I’m a strong liquid lipstick enthusiast and these 100% ticked all of my liquid-to-matte boxes. And for £6? This cheeky tube beats most of the drugstore brands that I’ve tried and tested.
Berry has plans to expand the Ella Rose collection with different formulas and shades, with lip liners too! I seriously can’t wait to get my hands on more of these amazing products, if they’re nearly as impressive as these two shades of liquid lipstick – Berry is seriously onto a winner here!
Fancy 10% off any of the gorgeous lipstick colours?
Use the code: KITTYLUXE