Blogging | How To Successfully Self-Promote on Twitter

Self-Promotion. It’s a scary thought for a lot of bloggers, and I can totally understand why. I’ve always found promoting myself and my skills pretty damn difficult. I’m not sure why, but a lot of us are afraid of showcasing our talents. For me, I always found it hard to promote myself without feeling a tad egotistical and show-off-y. But when it comes to blogging, this is a key element in getting yourself out there, and noticed. How can you expect people to read your posts if you don’t give them an opportunity to find your blog – right? Here are my top tips for successfully promoting your blog, your posts, and most importantly – yourself as a whole.


This one is a bit obvious, I know. But I find that the majority of people feel like they can’t advertise themselves on Twitter as they either – a) Don’t want to be “spammy” or b) Feel like people will think they’re trying to hard. I experienced a bit of both, and the idea was daunting. I believe that the key to doing this effectively is to ensure that your Twitter isn’t just a promotion tool. People follow you for you, so be yourself. Let everyone know what you’re up to, express your feelings – get your followers involved.

Obviously, there are times when I have promotion tweets schedules and can’t reply to mentions, or post personal tweets. For that short space of time, my profile can be full of self promotion – the key here is: Let it go. Who cares if x-person unfollowed you because you promoted your post that you spent a lot of care and time on? Can I get a hell yeah!

I promote at least every hour, as I find this really does help in getting my content out there. That’s my personal preference, and I really don’t think it has any negative aspects. 


This one I think is key in gaining followers on your other social media accounts. How can your Twitter followers see your totes amaze-balls flat lay on Instagram unless you tell them about it? Make sure your followers keep updated on Bloglovin’ so they don’t miss a thing! Again, I post about my social media accounts on a daily basis, every hour or two. Every few days, I have a look at my social media accounts and decide which one needs a bit of a boost. For example, a few days ago I lost 20 followers on Instagram – so I promoted my Instagram account on Twitter to build it back up.


I have had a terrible experience with some bloggers who only follow like 50 people (exaggeration, but you get me) – so that they look a Twitter celeb. One person actually contacted me to ensure that I followed them back, because they (and I quote) “strictly only follow 100 people“. And I personally think that’s really sad.

The best part of Twitter is the blogging community in which we’re all helping each other, promoting each other, and sharing that blogger-love. I try to reply to everyone who mentions/tweets me, and I follow as many people as I can without swamping my feed. I love reading up on everyone’s posts, and actually getting to know my followers – it’s something I really enjoy!

This also comes back to other social media outlets, be prepared to follow people back! If you’re looking for people to follow you, you should also be looking forward to following some new accounts, with new content. It will only widen your horizon, and expose you to more content – which definitely helps with inspiration for your blog writing in the long term!


It’s always good to know when you’re thinking of posting on your blog, so you can let your followers know about it. Tweet about it – shout it from the rooftops! What’s the worst that can happen? The people who are interested will come and check back on your account, and the un-interested folk will scroll on.


Now I’m not telling to spam every member of a Twitter chat that you are a part of, definitely do not do that. But a lot of chat members like myself posts a little “send links” tweet after a chat to see what other like-minded bloggers have been loving / loathing this month. I have started following some amazing bloggers by doing this, and I would never have found them unless they popped their blog link in a tweet for me – thank you, guys! So if someone is looking for links, don’t be shy! Send yours over, they’re actively looking for new blogs to follow.

How do you self-promote on Twitter?



  1. Siobhan Lloyd
    March 13, 2016 / 11:11 AM

    Thanks so much for such a helpful post! I really need to improve my twitter usage and this is so useful to get me started.Love, Siobhan

    • Holly Ah-Thion
      April 15, 2016 / 4:14 PM

      I really hope this helped you, Siobhan! xo

  2. Jemima Elliott
    March 13, 2016 / 11:37 AM

    This is so helpful! I tend to feel a bit self-conscious as I think that my tweets seem a bit spammy, but I'm going to try to get over that – no one will find my blog otherwise!Jemima

    • Holly Ah-Thion
      April 15, 2016 / 4:14 PM

      I hope this gave you the confidence to promote yourself more, Jemima! xo

  3. Shay Grady
    March 13, 2016 / 11:40 AM

    Great tips! I've only just gotten into a routine of promoting my posts! But it does help so much!

    • Holly Ah-Thion
      April 15, 2016 / 4:15 PM

      Thank you for reading, Shay! xo

    • Holly Ah-Thion
      April 15, 2016 / 4:15 PM

      Thanks so much for reading! xo

  4. Roxie Ferguson
    March 13, 2016 / 2:01 PM

    Great advice and tips. I can't believe some people restrict themselves to a specific number of followers! Twitter chats are a great way to self-promote, I also love TweetDeck for scheduling during the night and while I'm at work :)Roxie | The Beautiful Bluebird

  5. Lauren Victoria
    March 13, 2016 / 2:42 PM

    Really good advice here! Twitter is so good for promoting your blog, posts and your social media pages. It's so sad how people don't follow back, just because they want to look like a 'celeb' and super popular. I just don't understan haha xLauren |

    • Holly Ah-Thion
      April 15, 2016 / 4:17 PM

      Thank you so much for having a read, Lauren! xo

  6. Envy
    March 13, 2016 / 2:53 PM

    I needed a post like this so bad, hahaha. I'm a little clueless when it comes to self-promoting, so this post was very helpful :)The last thing you listed makes me a little uncomfortable. Not because I don't like to follow new bloggers, but sometimes when someone follows me first and I haven't interacted with them at all, I feel a little stressed because I know they'll unfollow if I don't follow back… I still have to figure out how I'm going to handle that, I guess.x EnvyLost in Translation

    • Holly Ah-Thion
      April 15, 2016 / 4:18 PM

      Thank you so much for reading, Envy! x

  7. Hannah Lucy
    March 13, 2016 / 2:55 PM

    Great tips! 🙂 Hannah | Oh January

    • Holly Ah-Thion
      April 15, 2016 / 4:18 PM

      Thanks, Hannah! xo

  8. Saira Bashir
    March 13, 2016 / 2:57 PM

    Holly this is such good advice – I used to be a little nervous abou self promoting at first because I thought people would think 'wow she's obsessed with herself'.. But NOW I DON'T GIVE A CRAP HAHAHAH. It's so true – you work so hard on your blog so why wouldn't you want to promote your hard work? Also – twitter chats are so amazing.. They are one of my FAVE things about the blogging community! Definitely one of my FAVE posts of yours babe! Sairawww.throughtheglitterglass.wordpress.comXxx

  9. Kizzy Von Doll
    March 13, 2016 / 5:09 PM

    This is really helpful, I need to do more of these things as I tend to be too timid with self-promoting. But, I like these ideas and tips. Have followed you on Bloglovin from Twitter. Have a great week ahead doll xxKizzy The Dainty Dolls House

    • Holly Ah-Thion
      April 15, 2016 / 4:19 PM

      Thanks for reading, Kizzy! xo

  10. Kizzy Von Doll
    March 13, 2016 / 5:09 PM

    This is really helpful, I need to do more of these things as I tend to be too timid with self-promoting. But, I like these ideas and tips. Have followed you on Bloglovin from Twitter. Have a great week ahead doll xxKizzy The Dainty Dolls House

    • Holly Ah-Thion
      April 15, 2016 / 4:19 PM

      Thanks for reading, Kizzy! xo

  11. Jordan Piper
    March 13, 2016 / 6:27 PM

    Great tips really helpful, I often see bloggers complain about to much self promo but personally it doesn't bother me at all. I promote my posts every two hours and find if I don't my traffic would fall. You mentioned some great points that I'm definitely going to try out 🙂 xDarling Jordan

    • Holly Ah-Thion
      April 15, 2016 / 4:20 PM

      Thanks so much, Jordan! xo

  12. DiagonSally
    March 14, 2016 / 12:17 AM

    I wish I could take part in more Twitter chats, I hate being in an upside down timezone where I have to stay awake until 2am just to take part in those chats. :(Sally – DiagonSally

    • Holly Ah-Thion
      April 15, 2016 / 4:20 PM

      There should be some more variety in the schedule to suit those oversees 🙁 xo

  13. Eunice Abe
    March 14, 2016 / 12:38 AM

    Amazing tips! I've decided to get into a routine of self promoting myself on Twitter and other social media platforms. This post has been helpful thank you for sharing

    • Holly Ah-Thion
      April 15, 2016 / 4:21 PM

      I hope this helped you out, Eunice! xo

  14. Tania Pryer
    March 14, 2016 / 12:48 PM

    I schedule for about every 2 hours or there abouts, and that works fine for me! Tania xx

    • Holly Ah-Thion
      April 15, 2016 / 4:21 PM

      It's all about what works for you girl <3

  15. a.r. fagan
    March 14, 2016 / 8:55 PM

    I make sure to stay active, continuously interact with people, and speak (or tweet) genuinely. This is a great post!

    • Holly Ah-Thion
      April 15, 2016 / 4:22 PM

      Thank you girly! xo

  16. Lauren Scott
    March 15, 2016 / 1:44 PM

    Thank you for these great tips! I started my blog yesterday and was looking for advice on how often to promote on my social media. I will be following you on twitter and bloglovin to keep up to date. You have a lovely blog Lauren

    • Holly Ah-Thion
      April 15, 2016 / 4:22 PM

      Thank you so much, Lauren! xo

  17. Lifestyles of Emily
    March 15, 2016 / 7:25 PM

    love these! I really need to get involved with chats but being in the U.S. when most of them are in U.K. times makes in really hard to be available!x Emily ||

    • Holly Ah-Thion
      April 15, 2016 / 4:22 PM

      Ahhh there definitely needs to be more US-friendly chat times!xo

  18. Holly Shannon
    March 15, 2016 / 10:05 PM

    I used to promote a post three times a day but have recently started promoting every couple of hours and my stats have jumped dramatically! It's definitely worth doing! xHolly ∣ Closingwinter

  19. aimee cottle
    March 17, 2016 / 1:33 PM

    Great advice. I've recently started promoting myself more on Twitter and have seen an increase in traffic to my blog and followers on my social media platforms! x x

  20. MeMe Books
    March 20, 2016 / 12:15 AM

    I am getting better at twitter, using crowdfire is good because you can follow people back who you didn't know followed you and buffer is a godsend!Meme xxNew Post:Five Benefits Of Cricket Flour That May Change Your Perspective // Crobar Review*

  21. Elisabeth Hayes
    March 24, 2016 / 2:04 PM

    This was such a helpful post! Self-promotion is something I really need to work on, so I appreciate the advice!xo, Liz

  22. Jessica Joseph
    March 29, 2016 / 2:32 PM

    This was a super helpful post! You are one of my fave blogging gals and I love seeing you on my twitter feed – I really need to knuckle down and start scheduling posts as I'm really hit and miss with twitter promo. Jess x |

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