A Peek At Benefit’s Brand New Boi-ing Concealer Collection

If you didn’t know that Benefit has just relaunched their original industrial strength Boi-ing concealer, then where have you been guuurl? Not only that, but the range includes 4 versions of the Boi-ing concealer, which means there will be definitely something for everyone (and something to cover every blemish) at Benefit.

Firstly, let’s talk about the packaging overhaul. It’s amaze, officially. Benefit always nail it when it comes to creating the most kawaii packaging on the market. Sugary sweet pink? Oh my lord, yes please Benefit! Not only is this packaging ridiculously instagrammable, but I can even appreciate the pretty font change and colour schemes for each type of concealer.

When it comes to formula it’s always a toughy picking a concealer, as there are many different aspects to consider when making the splurge. Skin type, blemish type, concealer consistency – it can be a mind fuck, and a minefield. But it should be easy, especially if you’re paying a decent buck on a high end product. Obvz, I’m going to share my first thoughts on the collection with you lot, and hopefully guide you in the right direction when choosing which new Boi-ing formula to pick up at your local Bene-counter!

1. The O.G. – Boi-ing Industrial Strength Concealer

Believe it or not, I’ve never tried the original boi-ing concealer. Even after looking at it many times in the hope that it will cover my ever darkening eye bags. The creamy formula dries down matte, and is perfect for hiding any very dark blemishes (like m’bags) and stays put all day. 

2. The Glow-Giver –  Boi-ing Brightening Concealer 

This formula is similar to the O.G. variety yet feature a slight peachy undertone to counteract any sallowness on the face, around the eyes and any acne scarring or other imperfections.

3. The Natural Look – Boi-ing Airbrush Concealer

The Airbrush concealer is a sheer-medium coverage formula which is perfect for those looking for a more understated concealer cover. Apparently (I haven’t tested this) but the formula lasts for 10 hours and is even… waterproof. Kinda wishing I got this before my beachy holiday because it would have been a great idea to test it against the waves! If you’re looking for a soft focus, blurring concealer, this is your best best.

4. Sheer Lovin’ – Boi-ing Hydrating Concealer 

A hydrating concealer isn’t always the first thing that I reach for, as I have very oily skin – however I love popping something more hydrating on my lids to prime as they do get so dry. This product promises to provide sheer coverage, with a lightweight feel, and is infused with vitamin E and apple seed extract to hydrate and smooth skin.

Which Benefit Boi-ing concealer would be perfect for you?


*I was gifted these products from Benefit, however all thoughts and opinions are my own*


  1. JaynieShannonx
    June 28, 2017 / 4:35 PM

    The packaging of this is so cute!Jaynie Shannon | Beauty & Lifestylexx

    • Holly Ah-Thion
      June 29, 2017 / 11:53 AM

      IKR, it's to die for! x

  2. Hannah Morris
    June 28, 2017 / 8:51 PM

    I'm loving the new packaging! Really need to try something from this range! I have dry skin, so the last one sounds perfect!xxHannah | luxuryblush

    • Holly Ah-Thion
      June 29, 2017 / 11:53 AM

      Yaaas, it definitely would suit your skin!

  3. Alicia S
    June 28, 2017 / 10:50 PM

    When brands bring out heavy duty concealers I always want to try them but I literally have no reason to. Although I could always purchase it just for the pretty packaging.Alicia xAesthetic Obsessed

    • Holly Ah-Thion
      June 29, 2017 / 11:54 AM

      Haha same here, I never go anywhere fancy enough! The medium coverage is perfect for me right now! x

  4. Rhiannon Pulling
    June 29, 2017 / 6:28 AM

    I love their boi-ing concealer as it's so creamy but not too thick in coverage! X Everything But The Kitchen

    • Holly Ah-Thion
      June 29, 2017 / 11:54 AM

      I know right, I love that it isn't cakey!

  5. Caroline Malone
    June 29, 2017 / 12:48 PM

    These look so fab! I've seen these popping up everywhere and that hydrating concealer pot looks fab for me with my dry skin! Gorgeous photos as well! xxwww.iridescentplaces.com

    • Holly Ah-Thion
      June 29, 2017 / 7:00 PM

      The hydrating one will definitely be up your street! xo

    June 29, 2017 / 6:25 PM

    Aw I love all the new packaging! I remember having Bo-ing so many years ago, it was one of my first high end make up productsCourtney | Lashes and Luxe

    • Holly Ah-Thion
      June 29, 2017 / 7:00 PM

      I love love love the packaging overhaul! x

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