A Little Blog Advice For 2018

Happy new year, you lovely lot! I know that so many bloggers have already done “blog goals”-esque posts. I thought I’d go for something a little different in the form of a wee blogging boost for those of you who perhaps haven’t completely got your 2018 goals sorted yet (aka me, I’m v. unorganised right now) – Don’t worry if this is you , btw. I’m more of a “loosely plan and see how it goes” sorta gal so I’m just floating about waiting to see what blows my way.

Zalando Daisy Street Rainbow Multi Stripe Knit
Topshop Red Wool Beret (Similar // Similar // Similar)

Be authentically you

I know, I know ~ gaaawd, Hol. Don’t you start every blogging post with this one? ~ Yeah, I fucking do & you know what? It’s important. I see both sides of the spectrum, bloggers who are taking other bloggers concepts, and intertwining them with brand new ideas and creating new shit to blog about. Wonderful. I also see some bloggers completely ripping off someone’s hard earned work… word for word.

The point of your blog is that it’s yours. I absolutely love etttt when I’m reading a blog and I can automatically tell who’s it is. One I’d name is Saira from Through The Glitter Glass blog – I’ve been following and reading her content for about 2 years now and her voice is just as distinct now as it was then and I always enjoy her content, no matter if it’s a life update post, beauty, style, anything!

Concentrate on your goals, not the goals of your peers

I almost put “competitors” instead of/ with “peers” in the title, but I really do h8 the idea that us bloggers are all competing against each other for views, followers, campaigns, brands… The list goes on. Let’s just fucking bury that idea because it’s not true. Can one person follow two bloggers? Yes. Can one brand work with two bloggers? Yes. Can two bloggers have the same blog layout? Yes. There’s no clear exclusivity that’s imposed on us (so far), so let’s not create one ourselves, huh?

Anyway, it’s always best to remind yourself that you’re the one with your goals at your best interests. Not to say that other bloggers’ goals aren’t appealing, or you can’t be nosy and keep up to date with your faves. But, remember that only you know what you want from your content and the whole future of your lil blog baby.


Buy & blog what makes you happy, not what’s “trending”

This one is SO important to me as it really strikes a chord with my feels for the whole of 2017. Eg. I only want a Gucci belt & bag because every big blogger has a Gucci belt and bag. Would I much rather spend that £1000+ on travelling? Yes. Is that what I’m going to do? HELL YES. 

This also relates to beauty blogging and the whole “drip serum down your face”, holographic highlight, metallic lips, and any other trend that was born suddenly, and died within a few months. I’ve gotten caught in the trap of feeling that, as a beauty blogger, I need to buy things that are on-trend to be relevant in the game. Then you know what happens? Yup, I use an item once and it goes to die in “The Drawer of Doom”. Same thing goes for style trends, as fast fashion is so prominent today. 

Only buy what gives you real joy when you wear/look at it, and you’ll find yourself much more inspired to make content – Promise.

Want to go full time? Work your butt off.

A lot of people always ask me about how I went full time after I graduated from uni, and the answer is so simple – Work your ass off. There aren’t any short cuts or methods of getting there faster. Keep improving your content, keep your blog looking profesh, network with brand, and you will get there eventually. 

I now earn enough to pay rent, bills, go on holiday, eat out, etc – but this wasn’t always the case. The money I earned for two years prior to this was like pocket money in comparison and I used it to help buy my weekly food shops and pay my bills with. It was totally worth running my blog and doing my masters degree last year – and I would suggest that you need to be in the mindset of being “full time” to get there.

Meaning, even if you work or have uni/college, you need to run your blog like you are full time to get more experience of running your blog like a business. Going “Full Time” isn’t something you do when it happens, you commit to going full time waaaaaay before that point. Yes, this is incredibly hard work, but I managed it and you can too! 

Learn how to utilise your photography equipment (even if it’s your phone!)

One thing that used to get me down so much about my blog/IG was the poor quality of my blogging shots… until I learned how to 1) take a good photo and 2) edit my shots properly.

Example – I shot all the blog photos in this post with my Olympus PEN E-PL8, 45mm lens, and a tripod. However, if you have a look at any of the posts pre-black-friday-sales then pretty much all the photos you see will be iPhone 7 images edited with exactly the same apps I use now: Snapseed and VSCO Cam. 

I’ve pretty much nailed the method to get images the way I like them personally, but I absolutely adore playing around with photos and edits so expect to see a lot of variety if you follow me on Instagram but I just can’t help myself! Point is, take the time out to research your camera, or your phone camera, on blogs or Youtube, and find out how to use them properly and nail your shots!

I have plenty of photography tips in my Blog Photography posts if you’d like to have a read.


What are your blogging plans for 2018 & how are you going to make it happen?


Want to support my blog? 

Follow me on IG: @holstayy

Follow me on Twitter: @thekittyluxe

 Like me on FB: @thekittyluxe

*This post contains affiliate links*


  1. Lauren Victoria
    January 4, 2018 / 10:43 AM

    I loved this post, Holly! This is some really great blog advice for 2018. I also absolutely love your outfit in this post! It's so cute xLauren – itslaurenvictoria.blogspot.co.uk

  2. Ellie Bows and Sparkles
    January 4, 2018 / 4:15 PM

    Oh balls, my apologies that all my simley cat faces and hearts have disappeared and turned into question marks :’O 🙂 <3

  3. Maggie
    January 4, 2018 / 6:31 PM

    Such great advice. The pressure to fit into what's trendy in the blogosphere is really strong sometimes, but being true to who I am is what makes blogging enjoyable, and I needed a reminder of that, so thank you!

  4. Jessie-Ann Lewis
    January 4, 2018 / 10:02 PM

    Fabulous post hun! I think something that resonates throughout this post is the "you do you" mantra. Post what you enjoy writing about and focus on yourself and not other bloggers! xxJessie | allthingsbeautiful-x

  5. Saira
    January 7, 2018 / 8:57 PM

    You absolutely nailed this post babe .. and thanks so much for the mention m'love! I 100% agree with write about what you love not what's trending – it's so easy to get wrapped up in what will get you the most views/hits but I've learnt that it usually leads to a waste of my money and things ending up in a drawer like you mentioned ! Also – I am SO proud of you going full time, especially as I've been following you for such a long time and seen you grow! You really inspired me to go the extra mile with my blog and see where it takes me!Good luck with 2018 Hun xxxxSairawww.throughtheglitterglass.wordpress.comXxx

  6. OneUnique
    January 8, 2018 / 11:33 AM

    You're blogs is one of my favourites and I agree with a lot of your content! I think that bloggers need to support each other and help each other out. Having your own style is essential, your blog should reflect you. There's no point in blogging about things that you don't enjoy! I've created a blogging bullet journal to keep on top of everything and I've sworn to myself that this year I'm going to make more of an effort supporting other bloggers!Sophie xx // One Unique

  7. Chloe Louise
    January 9, 2018 / 7:04 PM

    I loved the example of the gucci belt! It actually really opened my eyes too! The reason we usually want things that everyone else has, but why because then we're not actually being ourselves!Cloe X http://clxelouise.blogspot.com

  8. Laura Fell
    January 10, 2018 / 11:22 AM

    These are some great blog tips! Thanks, Holly!Laura Xwww.livingalacarte.co.uk

  9. Charlotte Thomas
    January 12, 2018 / 11:33 AM

    This is a fab and honest post Holly on what it takes to blog. No bulls**t love it! Charlee || Rose above the Thorns

  10. Tajinder Sandhu
    January 14, 2018 / 3:27 AM

    Loved this post Holly, you shared some great tips, I saw myself nodding along to each point you raised. I always enjoy reading your thoughts – keep it up dear! Tx. // MusicGeekOnline

  11. Chichi
    January 14, 2018 / 8:04 PM

    I really enjoyed reading this post! I'd love to become a full-time blogger in the future and I started making a little bit of money from my blog (via sponsored posts) last year.I do agree with what you are saying – it's important to treat blogging like a full-time job in order to make it a success. It's challenging to do this when you have other commitments. I currently run my blog alongside my freelance career and I ran my blog alongside my degree, so I'm very keen to work hard on it to make it a success and a sustainable and regular source of income.:)Chichichichiwrites.com

    • Chichi
      January 15, 2018 / 11:21 AM

      P.S. I recently bought a digital camera so that I can up my blog photography game! Plus, I've never been one to follow/buy into trends. 🙂

  12. Lizzie Bee
    January 14, 2018 / 10:25 PM

    It is so inspiring that you used to take all of your blog photos on your phone. I have a DSLR at the moment but I really want to break out of it and start using my phone because it's just so heavy to lug around and I can't really afford to get a lighter option. And I totally get you on the focus-on-your-own-goals part and not being afraid to not be in the current trend. I thought I was a really poor excuse of a fashion blogger because I don't even know anything about designers/latest trends/etc, but now I don't care tehe.Lizzie Bee // Hello Lizzie Bee

  13. Areeba
    January 15, 2018 / 2:59 AM

    You look absolutely gorgeous!!!!! I have always taken pictures on my phone too but I want to invest in a good camera this year. And VSCO is my one true bae <3Not Your Type Blog

  14. Victoria Rowe
    January 20, 2018 / 11:58 PM

    LOVED this post! It's just…inspired. It spoke to my soul. I feel like there's a lot more pressure on bloggers than anyone actually realises. It's always this or that, and sometimes you can get swept up in whats 'trending' instead of what you actually like! It's insane. Here's to blogging in 2018!

Leave a Reply

Your email address will not be published. Required fields are marked *