A Guide To Being “Today’s Blogger”

There seems to be so much pressure on bloggers to be gr8 at everything these days. You can no longer just take your blog at your leisure, do what you feel *fits* with how your blog is evolving, and be the blogger that you fancy being on that day. There are a number of things you need to *tick* off the list to hang up there with the crème de la crème of the blogging world. But is there too much pressure to nail everything?

Nope, Today’s Blogger needs to: have flawless makeup, have a fab sense of fashion, an impressive business woman, be terribly organised, a YouTube is a plus, obvz #goals in every sense, needs to write elegantly & relatively ~ with humour (but not too much because that’s not chic) ~ also needs editorial style photography – with plenty of bokeh blur because simple shots just don’t cut it anymore.

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Pretty Little Thing Sleigh My Name Knit*(Similar // Similar // Similar)

Nasty Gal Floral Maxi Dress/Skirt*(Similar // Similar // Similar)

Public Desire Empire Glitter Ankle Boots*

Paul’s Boutique Veronica Hologram Clutch Bag*

ASOS Baker Boy Cap(Similar // Similar)

You all know that I shoot with my phone (which is about to change – queue exciting announcement) however, I haven’t bought a camera out of pure wants n’ feels, I bought it as a business investment for my blog as you really can’t survive in this industry without about £1000 worth of camera any more. It’s sad, but true.

Not tootin’ my own trumpet here, but people give me compliments on my iPhone 7 photography often – however, I am noticing that bloggers with editorial, professional photography get more traction on their content. I’m not sure if it’s just because the images draw the eye more as they resemble the sort of shots one would see in a magazine. Anyhow, you can’t simply rely on your written content anymore.

On the flip side, you really can’t survive in this cut throat industry unless you can pen (figure of speech) an eloquent blog post. I definitely find myself more drawn to blogs with writers that can fucking write. I mean the good stuff – personality, humour, reads like a witty monologue and I love it. But should bloggers be expected to write like professionals?

I personally think that it’s very different for every blogger, but there’s more and more pressure on bloggers to be these experienced, relatable writers – on top of all the other pressures in the industry. No longer can you get away with a basic “look at my outfit, here’s what I’m wearing” -esque posts – nope, you need a backstory, something to discuss, a puzzling quibble to discuss with your audience. Heck, I’m doing it now.

Not only are bloggers expected to keep up with editorial, lifestyle photography, and write like a pro – but there’s some form of expectation that you either have or want to start a YouTube channel. Yep, I do want to get my YouTube back up and running and I can’t wait to have a vlogging-appropriate camera to get myself on screen, blabbering away to you all. However, why isn’t it enough to just have a blog today? I get emails from companies, asked at events, quizzed by my friends: “So where’s your YouTube channel at then?” which seems to be the general jist of it.

Last but not least, you need to be #goals. I know no one uses that hashtag in a serious sense anymore so let me reassure you that sarcasm is intended. However, being #goals is the aim of all bloggers – especially on Instagram. There really is a move towards more “natural” shots, which actually take a lot more planning and construction than old skool point-and-shoot photography.

Have you got those magazine-worthy candids showing how naturally chic you are? Nope? Then you’re doing it wrong. If in doubt – take a few Self Timer shots (not a selfie bc the selfie is dead), ramp up the grain to at least +3, oh and don’t forget the witty caption.

How are you “today’s blogger” and what makes you stand out from the crowd?

Photography by Sally Morgan-Moore


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  1. Anika May
    November 26, 2017 / 10:39 AM

    Loved this post, such a fun read! I definitely think images count, and investing in a camera is an awesome business move but not always essential – I still shoot somethings on my iPhone 7 and they come out just as clear with the right lighting! I'm always getting asked about a YouTube channel too – it's not for me!Anika | anikamay.co.uk

  2. Rebecca Jenkins
    November 26, 2017 / 11:40 AM

    I actually couldn't tell that your pictures were from a phone, they are so good. I bought a camera but that was because my phone was absolutely horrible as I had an iPhone 5S so it was ancient (and a camera was actually cheaper than a new iPhone)

  3. Fatima
    November 26, 2017 / 12:29 PM

    SUCH a good read! I am very impressed with your photography – toot your own trumpet, it's amazing! The evolution of blogging means that there is a huge emphasis on photography (sometimes more so than the words itself!) I invested in a camera because I wanted to pursue photography, which I admit was a slight pressure from the amazing photos around the blogging industry nowadays. So huge props to you girl! :)Fatima xx http://www.fatimawrites.co.uk

  4. Erin Russell
    November 26, 2017 / 12:52 PM

    Your photography is amazing on an iphone,but I must admit having a camera does make all the difference. I suppose I should be greatful, as a beauty blogger there is less emphasis on looking cool and trendy! I love sticking out – but I totally understand the pressures. Erin || MakeErinOver

  5. Mel Eaglestone
    November 26, 2017 / 3:17 PM

    It all sounds far too complicated to me now – just do what you love and what you want. Most importantly just be YOU and the audience will come rolling in ��Mel ✨meleaglestone.co.uk@meleaglestone

  6. Hannah Morris
    November 26, 2017 / 9:52 PM

    I love this, it's such an interesting read! I've always loved your photography, so I can't wait to see what you produce with a camera that isn't your phone xxHannah | luxuryblush

  7. Malin Eide Hanssen
    November 27, 2017 / 1:01 PM

    This was amazing, Holly! Personally, I used to try and fit the box so hard that it killed my inspiration. Now that I'm relaunching, I've decided that I will blog for ME and not care (too much) about what everyone else thinks.www.malinhanssen.com

  8. Alice Hobbis
    November 28, 2017 / 4:52 PM

    Your photos are amazing quality, I can't believe that's just your phone camera! So impressive. You literally pull off every outfit amazingly – loving the jumper so much xAlice http://www.accordingtoalicex.com

  9. Aimee Hyndman
    November 29, 2017 / 10:49 AM

    Great post – amazing photos! The fact that you shoot using just an iPhone gives me hope – because all I have is an iPhone 8. I do often feel like I'm 'doing it wrong' by not having a YouTube channel – but the fact is, I just have no desire to have one! And when I first started blogging, I tried to write all professional, like I was writing a column in The Telegraph or something, and you know what? It was shit! I much prefer my relaxed, write as I talk approach now. I don't know if I'm 'doing it right' in the blogging world. I don't know if I am 'Today's Blogger,' more likely I'm 'Yesterday's Blogger,' but I love what I do and really, isn't that all that matters? x http://www.aimeeraindropwrites.co.uk x

  10. 5ft Life
    December 23, 2017 / 11:42 PM

    This outfit is gorgeous! Fantastic post as well. For me, because I do consider myself a photographer (I studied it at college & thats what ive always wanted to do as a job), photography is important! But I dont feel you need the top SLR camera to have good blog photography. Plus, the whole new needing a "magazine worth article" to go alongside an OOTD post, I can take it or leave it! I prefer the roots of outfit blogging. Plus, I know myself when I write an ootd post, its more a diary entry of what I did that day and then an explanation of the outfit. How I put it together and why. Hayley xxwww.5ftlife.co.uk

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