There seems to be so much pressure on bloggers to be gr8 at everything these days. You can no longer just take your blog at your leisure, do what you feel *fits* with how your blog is evolving, and be the blogger that you fancy being on that day. There are a number of things you need to *tick* off the list to hang up there with the crème de la crème of the blogging world. But is there too much pressure to nail everything?
Nope, Today’s Blogger needs to: have flawless makeup, have a fab sense of fashion, an impressive business woman, be terribly organised, a YouTube is a plus, obvz #goals in every sense, needs to write elegantly & relatively ~ with humour (but not too much because that’s not chic) ~ also needs editorial style photography – with plenty of bokeh blur because simple shots just don’t cut it anymore.
You all know that I shoot with my phone (which is about to change – queue exciting announcement) however, I haven’t bought a camera out of pure wants n’ feels, I bought it as a business investment for my blog as you really can’t survive in this industry without about £1000 worth of camera any more. It’s sad, but true.
Not tootin’ my own trumpet here, but people give me compliments on my iPhone 7 photography often – however, I am noticing that bloggers with editorial, professional photography get more traction on their content. I’m not sure if it’s just because the images draw the eye more as they resemble the sort of shots one would see in a magazine. Anyhow, you can’t simply rely on your written content anymore.
On the flip side, you really can’t survive in this cut throat industry unless you can pen (figure of speech) an eloquent blog post. I definitely find myself more drawn to blogs with writers that can fucking write. I mean the good stuff – personality, humour, reads like a witty monologue and I love it. But should bloggers be expected to write like professionals?
I personally think that it’s very different for every blogger, but there’s more and more pressure on bloggers to be these experienced, relatable writers – on top of all the other pressures in the industry. No longer can you get away with a basic “look at my outfit, here’s what I’m wearing” -esque posts – nope, you need a backstory, something to discuss, a puzzling quibble to discuss with your audience. Heck, I’m doing it now.
Not only are bloggers expected to keep up with editorial, lifestyle photography, and write like a pro – but there’s some form of expectation that you either have or want to start a YouTube channel. Yep, I do want to get my YouTube back up and running and I can’t wait to have a vlogging-appropriate camera to get myself on screen, blabbering away to you all. However, why isn’t it enough to just have a blog today? I get emails from companies, asked at events, quizzed by my friends: “So where’s your YouTube channel at then?” which seems to be the general jist of it.
Last but not least, you need to be #goals. I know no one uses that hashtag in a serious sense anymore so let me reassure you that sarcasm is intended. However, being #goals is the aim of all bloggers – especially on Instagram. There really is a move towards more “natural” shots, which actually take a lot more planning and construction than old skool point-and-shoot photography.
Have you got those magazine-worthy candids showing how naturally chic you are? Nope? Then you’re doing it wrong. If in doubt – take a few Self Timer shots (not a selfie bc the selfie is dead), ramp up the grain to at least +3, oh and don’t forget the witty caption.
How are you “today’s blogger” and what makes you stand out from the crowd?
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