Blogging | How To Contact Brands | The Kitty Luxe

Sunday, 6 March 2016

Blogging | How To Contact Brands



Approaching brands can be pretty scary, huh? There are so many bloggers out there, so how do you stand out from the crowd and get collaborations with a variety of super-cool brands that you've been dying to work with, right?

During my first few months of blogging, I made the mistake of just waiting for brands to find me and think "hey, she's got a great blog so we'll pop over an email". Of course this does happen occasionally, and it's a great surprise when it does - I always feel so flattered when a brand goes out of it's way to contact me.

In actual fact, most brands are understandably swamped with the sudden influx of bloggers that have taken to the internet, all looking to expand their blogs, and in turn get collaborations with brands to help them do so. So you can imagine how hard it is to find your blog amongst all the others on the wild, wild web. 

So I thought that I'd put together a few hints and tips for those of you who want to put yourself out there and contact some brands. Just a tiny warning - this is not in any way a definite way of getting collabs, and it is most certainly not a "cheat sheet". Expect to only hear back from maximum 1/2 brands for every 20 that you email, for real. Not every brand will think that your blog is a great fit for them, and some brands do take DA and Blog Stats very seriously when considering a collab - so it's just something to think about. 


1. INVESTIGATE

So you're having a lazy Sunday, and of course this is the perfect time to catch up on the latest from all your favourite blogs. Oh look, they've collab'd with a brand - note it down! I don't necessarily mean every single collaboration that you see, but ones that are a very good fit for your blog only! This a great way of seeing which brands are currently open to blogger collaborations, as some only do this periodically.


2. DO YOUR RESEARCH

Once you have your eye on a few potential brand collabs - do your research, gal. Get on the world wide web, and browse to your hearts content. Get a good feel for the brand, their new products, maybe even up and coming collections. Again, note this all down.


3. GET IN CONTACT

Many brands now have a "PR/Blogger Contact" on their websites so have a good gander and see if your chosen brands have this option. If they don't, don't be shy! Give them a tweet and let them know that you're interested and would like a PR email address to contact. If they don't reply, it could be for many reasons. Such as not working with bloggers in general, or not accepting applications for collabs. Maybe you're just not what they're looking for - but don't take it to heart.


4. WRITE YOUR PITCH

This is the fun part, it may be slightly scary at first - but it's a really good idea to learn how to showcase your blog and your skills as a blogger, so stay with me, ok? I like to do it this way, but it's definitely something for you to experiment with and find the best layout for you!

I like to begin with a little intro about who I am, and why I want to work with the brand - this is important, it may be the thing that decides whether the brand will continue reading your pitch! It is also a good idea to add what sort of collaboration you're looking for, ie a review, or tutorial etc. I would say, personally, that is is just not a great idea to go out looking for Paid/Sponsored posts.

Then I add a brief bio of my blog, and then include all my important stats, these include Monthly Views, Daily Views, Unique Visitors, and all your social media following numbers!

Then, it can be a great advantage to add links to relevant blog posts that you've done in that category. IE a nail polish post, for a nail polish brand - for example. This is a great idea for smaller blogs that are still working on building their followings - show them what you can do!

Finally, add a little "thank you for reading" message, and voilà - hit send.

5. WAIT & KEEP TRYING

This is by far the most difficult part, for me anyway. Sometimes it's almost like watching a kettle boil - and it just doesn't happen. Like I said earlier, many brands might not even reply with a "no thank you" email - but don't take it to heart! If you don't hear anything back within two weeks, perhaps try with another few brands - again, always try to keep it relevant to your blog!

That's all folks!
This is what I have done to get some amazing opportunities with brands over the past few months.
Sometimes it works, and others it doesn't - but if you don't try, you don't get.
So go get'um, guys!



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47 comments

  1. Fantastic, so glad your doing this series. It's going to help a lot of bloggers including myself :)) xx

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    1. I'm glad that you found it helpful, lovely! xo

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  2. Great tips! I especially agree with number 2, it's so important to do your research and know the brand before you work with them.. Otherwise how can you know that you REALLY want to work with them without even knowing anything about them?!

    Toni x
    www.clarkecouture.co.uk

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    1. Definitely, you need to know that it will be a great fit for you! xo

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  3. lovely tips, thanks so much sweety!
    https://www.youtube.com/channel/UCesQ4yMUM8LlDM0HLv3bo4g

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  4. Loved this post, cant wait for the others! Thank you so much for the tips :) x
    From Megan x

    www.megaaanii.blogspot.co.uk

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  5. Fab tips! I've been reaching out to brands over the last month and it's gone really well so far. I think many PRs actually prefer it when you reach out to them as it shows you've got a bit of initiative and also makes their job a bit easier haha! x

    Kathryn | Chapters of Kat

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    1. Congrats girly, I've been really enjoying your posts! xo

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  6. Brilliant tips! I've never worked with a brand before on a post, I've been reached out to a few times, but they haven't either suited my blog or I haven't been unable to collaborate for other reasons. But I think personally reaching out might be something I try to do! Thanks so much for sharing this. It's so helpful xx

    Lauren | itslaurenvictoria.blogspot.co.uk

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    1. Thank you for reading, Lauren! I hope this helps! xo

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  7. This is so helpful! As a new blogger this is an area that I was completely confused about. Thank you! :)x

    Rebecca | staticnova.co.uk

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    1. No problem, Rebecca! Thanks for reading :) x

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  8. Your tips are soo good dear ! Yes sometimes is hard because you don't know what to do.. how contact them! Well done xx

    aishettina.blogspot.it

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  9. This is super helpful thanks! I still struggle a bit with finding the courage to contact brands, but learning how you do it helps! x

    - Anne | annesmiles

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    1. I hope this has helped somehow lovely! xo

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  10. This is super helpful and something I'm going to have to try! Tania xx taniamichele.blogspot.co.uk

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  11. Great post with some really great tips! Would definitely recommend research :D xx

    Gemma ♥ | Miss Makeup Magpie

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  12. This is great information. Many thanks for sharing it with us :)

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  13. I'm going to jot these tips down now and start using them! xx

    Blog:: Hannah Rose

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  14. There are some really great ideas on here so thank you for sharing! x

    Holly ∣ Closingwinter

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  15. This is such a useful post Holly! I always feel really apprehensive if I want to contact a brand to work with, but imma bookmark this post so I have a reference for when I do so it's a lil bit less scary xo

    Fii | little miss fii | uk fashion & lifestyle

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    1. Thank you so much, Fii! That means a lot! <3

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  16. Really useful post! I'm hoping to work with more brands this year so I'll definitely be bookmarking this!

    xx

    http://www.cosybean.co.uk

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  17. Really great tips I will be saving this, needed a sort of idea of what to write and you have provided me with that :) thank you ��

    Meme xx
    New Post:
    What Big Eye's You Have//Firmoo Eyewear Giveaway*
    www.thedayinthelifeof.co.uk

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  18. Great advice! I did this when I first started out. I just emailed my favorite brands, introduced myself, explained why I liked their brand, and asked to be added to their press email lists. Some were kind of rude, others didn't even respond. But, quite a few replied back and asked me for my address so they could send products for review!

    beauxbeautyblog.com

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    1. I totally get you, can't win them all over! xo

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  19. Great post! A lot of very helpful advise. I've always been to much of a wimp to contact companies but whats the worst that can happen hey?!? Just found your blog, really love it, definitely now following!

    DarlingSophie

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    1. Exactly, if you don't try - you don't get! xo

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  20. This is such a informative post. I've just started to contact brands and it's very hard to get a reply but I keep trying and no one should give up. Thanks for the tips on what to write and pitch it. :-)

    Gem | gemsupnorth.co.uk

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    1. I know right, it's always worth trying again though!

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  21. Thanks for the tips lovelies. This will help me and other blogger reach out. Xx Ameera

    ameeraraidhan.blogspot.co.uk

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  22. Fab advice!

    Clare x

    www.ruthandclare.com

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  23. These are great tips, especially for beginners! And I think it's so important to research and get to know the brand before deciding to work with them! xo

    McKenzie | therosynook.com

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